Why Enter The Mid Wales Tourism Awards? 2024/25

If you're passionate about what you do, this is your opportunity to shine.

The Mid Wales Tourism Awards recognise businesses, organisations and individuals that have demonstrated outstanding achievement. They are open to anyone located in:
​

• Powys
• Brecon Beacons
• Ceredigion 
• Meirionnydd / Southern Snowdonia

We know that Mid Wales businesses are often modest about their achievements, but please don't be! These tourism awards are here to recognise  excellence - those who care about the tourism industry and their customers, and those who work hard to ensure visitors have a fantastic experience.

Why Enter?

• To raise your profile and be recognised for your hard work 
• To gain a competitive edge via submission feedback from industry leaders
• To energise and motivate your team
• To attract the best staff
• To give you a great marketing hook to help attract more visitors/guests
• To celebrate and network with industry peers and colleagues at the awards celebration 
• Not forgetting the opportunity to go forward to the Visit Wales National Tourism Awards 2025 (for certain categories only)

What additional benefits will an overall winner receive?

• Access to professional photo/s taken at the celebration event
• Inclusion in all media releases  distributed to an extensive media list following the Awards Celebration
• Exposure through social media channels during/after the Awards Celebration
• All winners/finalists will receive a logo to publicise as you wish ​

Direct Benefits

The awards are open for all and you are welcome to receive feedback about your submission (available upon request) once the awards ceremony has taken place. The application form covers 4 key sections and submitting an entry may help you to highlight a few areas for review or goals for the future.

The following table identifies some of the direct benefits associated with entering the Mid Wales Tourism Awards.

Regional & National Awards	Staff	Business
Publically recognised and reward excellence	Yes	Yes
Allow applicants to access feedback and advice from industry leaders	Yes	Yes
Present an opportunity for key staff and supporters to attend the awards, network and celebrate	Yes	Yes
Heighten Staff Motivation	Yes	Yes
Professional development tool that increase business acumen amongst business owners/senior staff	Yes	Yes
Provide a benchmark for best practices within the tourism industry		Yes
Promote business planning and annual review of business goals and achievements		Yes
Recognise the full potential of a business including areas for improvement and/or development		Yes
Provide exclusive Marketing & PR Opportunities		Yes
Reinforce the value of, and consumer confidence in tourism in Mid Wales		Yes
Give successful applicants an opportunity to progess to the next stage, from regional awards to national (only applicable for certain categories)		Yes